Privacy policy

Last updated: October 19, 2026

Eloise operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Eloise is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call +44 7751 047833, email us at orderseloise@outlook.com or contact us at Eloise, 6 Sunrise Crescent, Hemel Hempstead, HP3 9NR, United Kingdom. For the purpose of applicable data protection laws, we are the data controller of your personal information.

Definitions

“Services” – The website, online store, features, tools, products and related services operated by Eloise and powered by Shopify.

“Personal information” – Any information that identifies, relates to, or can reasonably be linked to an individual. This includes information such as your name, contact details, device information, and order history.

“Data controller” – The organisation that determines how and why your personal information is processed. For the purposes of UK data protection law, Eloise is the data controller of your personal information.

“Data processor” – A third party that processes personal information on behalf of the data controller.

“Processing” – Any action performed on personal information, including collecting, storing, using, sharing, transferring, or deleting it.

“Legal bases” – The lawful reasons under UK GDPR that allow us to process your personal information, such as contract, consent, legitimate interests, and legal obligation.

“Cookies” – Small text files placed on your device to support website functionality, analytics, personalisation, and advertising. Non‑essential cookies require your consent.

“Consent” – A clear, freely given agreement for us to process your personal information for a specific purpose, such as marketing communications or non‑essential cookies.

“Legitimate interests” – Our business interests in operating, improving, and securing the Services, provided these interests do not override your rights and freedoms.

“Supervisory authority” – The independent public authority responsible for enforcing data protection laws. In the United Kingdom, this is the Information Commissioner’s Office (ICO).

“EEA” – The European Economic Area, which includes EU member states plus Iceland, Liechtenstein, and Norway.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including:
Payment and transaction information, including payment method, payment status, transaction details and other information necessary to process payments. Payment information may be collected and processed by Shopify and/or the relevant payment provider.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
From our partners or other third parties.

Legal Bases for Processing

We process your personal information under the following legal bases:

Contract – Where processing is necessary to enter into or perform our contract with you, including processing and fulfilling orders, taking payment, arranging delivery, handling returns and providing order-related customer service.

Consent – Where you have given us consent, including for certain marketing communications and non-essential cookies or similar technologies where consent is required. You may withdraw your consent at any time.

Legitimate interests – Where processing is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and freedoms. These interests may include preventing fraud, protecting and securing our website and business, improving our Services and providing effective customer service.

Legal obligation – Where processing is necessary for us to comply with legal or regulatory obligations, including tax, accounting and record-keeping requirements.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. We rely on your consent for email and SMS marketing. You may withdraw your consent at any time using the unsubscribe link in our emails or by contacting us.
Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners where necessary to provide marketing or advertising services that we use, subject to applicable consent and data protection requirements.
Our business and marketing partners may use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

Our online store is hosted by Shopify. Shopify processes personal information in connection with providing its platform and services to us. Depending on the particular Shopify services and features used, Shopify may process personal information on our behalf as a data processor, or for certain purposes as a data controller in accordance with its own privacy terms.Information you provide through our online store may therefore be shared with and processed by Shopify as necessary to provide and operate the Services.For more information about how Shopify processes personal information, please see the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to meet legal, accounting, tax, regulatory and reporting requirements.

Order and transaction records: generally retained for six years where required for tax, accounting and business record-keeping purposes.

Customer account information: retained while your account remains active and for an appropriate period afterwards where necessary for legal, fraud prevention, dispute resolution or record-keeping purposes.

Customer service communications: retained for as long as reasonably necessary to deal with your enquiry and for appropriate record-keeping, legal or dispute-resolution purposes.

Marketing information and preferences: retained while you remain subscribed or until you withdraw your consent or object, as applicable. We may retain limited records necessary to respect your opt-out preferences.

Website, security and technical information: retained for as long as reasonably necessary for security, fraud prevention, website operation and related legitimate business purposes.When personal information is no longer required, we will delete or anonymise it, unless we are required or permitted by law to retain it for longer.

Your Data Protection Rights

Under UK data protection law, you may have the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances.

Right of Access
You may request access to the personal information we hold about you and receive a copy of that information.

Right to Rectification
You may ask us to correct personal information that is inaccurate or to complete information that is incomplete.

Right to Erasure
You may ask us to delete your personal information in certain circumstances. The right to erasure is not absolute and we may need to retain certain information where permitted or required by law.

Right to Restrict Processing
You may ask us to restrict the way we use your personal information in certain circumstances.

Right to Data Portability
In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format, and to have that information transmitted to another organisation where applicable.

Right to Object
You may have the right to object to certain processing of your personal information, including processing based on legitimate interests and processing for direct marketing purposes.

Right to Withdraw Consent
Where we rely on your consent to process your personal information, you may withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

Marketing Communications

If you have subscribed to promotional emails or other marketing communications, you can unsubscribe at any time using the unsubscribe option included in the communication or by contacting us. You may still receive non-marketing communications relating to your orders, account or other services you have requested.

Exercising Your Rights

You may exercise your data protection rights by contacting us using the details provided in the Contact section of this Privacy Policy.

We may need to request information from you to verify your identity before responding to a request. Certain rights may be subject to limitations or exceptions under applicable data protection law.

If your personal information is processed by Shopify, you can find further information about its privacy practices and the rights available to you in the Shopify Consumer Privacy Policy.

Complaints

If you have concerns about how we handle your personal information, please contact us first using the details provided in this Privacy Policy.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

International Transfers

We may transfer, store or process your personal information outside the United Kingdom, including where our service providers operate or process information internationally. Where personal information is transferred outside the UK, we take steps to ensure that an appropriate level of protection is in place in accordance with applicable data protection law. Where required, this may include relying on UK adequacy regulations or appropriate safeguards recognised under UK data protection law.

Cookie Policy

We use cookies and similar technologies. Non-essential cookies are used only with your consent. You can manage your cookie preferences at any time using our cookie banner. For more information, please see our Cookie Policy located at the footer of our website.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.